The BSI Awards 2024 recorded participation from 99 campaigns representing 53 brands and 34 agencies in the Competing Categories group. A total of 7 Gold, 8 Silver, and 6 Bronze awards were presented this year.

On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the “BSI Awards 2023: Stepping into the Social Multiverse with Data” ceremony. This was the result of a submissions, shortlisting, and deliberation process that lasted more than six months.

The BSI Awards 2023 — Stepping into the Social Media Multiverse with Data ceremony will take place on July 6, 2023 at TheAnts Studio, 03 Đông Tây 1 Street, Quarter 5, District 2. E-invites will be sent by the Organizing Committee to brands and agencies with entries in the competition categories.

Social media is brimming with consumer conversations and the blossoming of new trends. A brand that operates on experience alone risks becoming an outsider in its journey to connect with social media users. Only when a brand holds data—and knows what to do with it—can it avoid being left behind by the platform’s constant evolution and, in turn, become an insider.

Within the framework of BSI Awards 2022, the True Love campaign helped PNJ win the New Contributor award in the Standard Categories and The Best Use of Social Media Content in the Competing Categories. The campaign’s success is reflected in a series of impressive numbers. So, what were the factors behind True Love 2021’s resounding success?

Launched as a year-end campaign by Chợ Tốt, “Bánh Mì Cart – Giving Away Jobs” came from a relatively narrow field that is not particularly vibrant on social media: job recruitment. The campaign targeted blue-collar workers—a group that rarely discusses work-related issues publicly online. Despite this niche category and difficult-to-reach audience, the campaign still managed to deliver a timely and positive impact.

Lazada Supershow is an entertainment-meets-shopping program organized as part of Lazada’s Mega Sale campaign. Amid a growing demand for online shopping and at-home entertainment, Lazada Supershow arrived at the right time to meet users’ needs. At the same time, the Supershow helped the brand generate a positive impact on social media. What factors contributed to the success of Lazada Supershow specifically and the Mega Sale campaign overall?

Lắc Xì is MoMo’s annual Tet campaign, first launched in 2019. Over four years, MoMo has remained faithful to the theme of lì xì (lucky money) and traditional Tet games. Even without significant changes to its messaging, Lắc Xì 2022 still managed to make a major impact on social media. What made this seemingly repetitive campaign continue to succeed year after year?

Recent Lunar New Year celebrations have often been influenced by the pandemic, which has changed the way consumers talk about the holiday. In this context, some brands have had to adjust their Lunar New Year campaign messages to better align with consumer realities. VPBank’s “Living Full Personal Prosperity” campaign also started from the pandemic narrative and has achieved some positive results on social media.

Tết 2022 was a more budget-conscious celebration. Consumers were more careful with their spending and tended to limit unnecessary activities or purchases. In response to this trend, Comfort came up with an idea to ensure that, even on a budget, Tet could still be fully enjoyable and festive.

Within the framework of the BSI Awards 2020, the “Tết Việt Như Ý” campaign initiated by Bia Việt was honored in the New Contributor category. It was recognized as one of the outstanding campaigns during Tết 2021.

Within the framework of the BSI Awards 2020, VitaDairy’s “Protect the Doctors 24h” campaign won two major categories: Campaign of the Year and CSR Campaign of the Year.

BSI AWARDS IS A SOCIAL MEDIA MARKETING AWARD LAUNCHED BY BUZZMETRICS IN 2020 TO HONOR BRANDS THAT HAVE SUCCESSFULLY LEVERAGED SOCIAL MEDIA IMPACT FOR THEIR SOCIAL MEDIA MARKETING CAMPAIGNS.