Ho Chi Minh City, [November 5, 2025] – After a one-year hiatus, BSI Awards officially returns in 2026, marking the fifth season of Vietnam’s most recognized Marketing Award organized by Buzzmetrics. With the message “Social First. Real Impact.”, BSI Awards 2026 captures a significant shift in the industry - where social media evolves from a communication channel into the core infrastructure of real impact, connecting brands and consumers through data and creativity.
With “Social-First,” social media is not just a platform for engagement but a marketing operating system - reflecting how brands communicate through real-time user discussions. This positions social data as a strategic and commercial advantage. As “Social-First” becomes the new paradigm, the true measure of marketing success — “Real Impact” - goes beyond buzz and virality. It focuses on three essential values:
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Within this context, BSI Awards 2026 is not only a recognition platform but a benchmark for “Social-First. Real Impact.” Accompanied by an expanded panel of leading industry experts, the Awards seek to honor brands and campaigns that embrace transformation to create real-world impact.
BSI Awards 2026 introduces “The Wave Shapers” as the creative theme of this year’s edition — a tribute to the individuals, brands, and campaigns that not only ride the social wave but define its direction.
In a world that values “Social-First. Real Impact.”, Wave Shapers are those who dare to experiment, innovate, and create true impact amid constant changes in platforms, technology, and consumer behavior. This theme unfolds through three waves, representing the evolving mindset and action of today’s marketers:
1. The Creation Wave
Celebrating pioneering campaigns that redefine “Social-First” thinking — where social media becomes the starting point of every strategic idea, not just a channel for execution.
2. The Amplification Wave
Recognizing campaigns that leverage Qualified User metrics to build sustainable and meaningful influence. This wave represents precision in measurement, transparency in evaluation, and purposeful amplification.
3. The Direction Wave
Celebrating brands that have successfully embedded “Social-First” thinking into their overall marketing strategy - not just reacting to trends but leading and defining them for the industry.
Through “The Wave Shapers,” BSI Awards 2026 conveys one message: in an ever-evolving marketing landscape, every marketer can shape the next wave — where data, creativity, and human connection converge to deliver real impact.
Inspired by the message “Social-First. Real Impact.” and the theme “The Wave Shapers”, BSI Awards 2026 introduces a refreshed measurement system based on the Qualified Users - identifying users who generate high-quality engagement, genuine discussions, and real value for brands. This marks a shift from the traditional “Social Media Impact” model to “Social Media Impact with Authenticity”, capturing the essence of genuine influence in modern communications.
Along with the new Qualified User index, the BSI Awards 2026 brings an expanded category system to keep pace with new communication and technology trends, while continuing to uphold the value of “recognizing the genuine efforts of industry professionals.”
These new additions accompany six familiar Competing Categories:
All entries will go through a two-round judging process combining Buzzmetrics’ proprietary data analysis with evaluations from the largest jury panel in the award’s history — more than 70 industry leaders from brands, agencies, associations, and international organizations.
The BSI Awards 2026 Ceremony promises to be the largest event ever, gathering over 1,000 guests including brands, agencies, experts, and marketing professionals. Designed as a true “Marketing Festival” the event not only honors outstanding campaigns but also provides a space for networking, knowledge sharing, and creative inspiration.
Unlike previous years, the 2026 ceremony will take place throughout an entire day, ensuring a full and engaging experience for all participants. Attendees will have the opportunity to explore brand and agency booths – dynamic spaces for connection, conversation, and recognition. An exhibition area will showcase case studies from top campaigns, offering practical learning experiences from real-world success stories. Meanwhile, expert talk sessions will run in parallel, featuring emerging trends and strategic insights shaping the future of marketing.
“BSI Awards is not just a ceremony—it’s a stage where outstanding marketing ideas are amplified, and where brands, agencies, and the community together shape the future of the industry. This year, we aim to deliver a truly complete one-day experience—where celebration, connection, and inspiration come together.”
— Nguyen Anh Hoa, Head of Organizing Committee, BSI Awards 2026
Brands and agencies can find details about registration procedures, category descriptions and criteria, and the full jury list on the official Website.
Over the years, BSI Awards has become Vietnam’s most trusted platform recognizing marketing excellence. Beyond celebrating creativity, it plays an essential role in connecting professionals and fostering a culture of collaboration and learning.
BSI Awards 2026 continues this legacy — connecting people, data, and ideas to paint a complete picture of the real impact of marketing in a new era..
Brands and agencies can register for BSI Awards 2026 at: 👉 https://bsiawards.buzzmetrics.com
Registration Timeline:
>>> The awards recognize campaigns conducted between January 1, 2025 – February 28, 2026.
>>> For inquiries, please contact: bsiawards@buzzmetrics.com.
