Competing Categories

Campaigns qualified for Competing Categories will be evaluated by a jury of leading experts in the marketing industry combined with social listening measurement based on Buzzmetrics' large database.

You can enter your work into multiple categories. Choose any category that you are interested in and submit HERE.

The Best Social Media Campaign

A comprehensive campaign that demonstrates strategy, ideation, execution, and metrics-proven performance against objectives.

The category is based on the following criteria:

Strategy (20%): Social media strategy for brand in long-mid-short term
Insight (15%): Unique social media insight and behavior where brand can establish its role
Creative Idea (20%): Social media driven
Connection Plan (15%): Make good use of digital channel mix for effective communication
Objective-based KPI (15%)
Social Media Indexes Measurement by Buzzmetrics (15%)

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The Best Innovative Social Media Campaign

Campaigns those put newness as driving factors for success. The newness may be in technology, media channels or tactics. The campaign result must clearly show the impact of the applied innovation.

The category is based on the following criteria:

Strategy (10%): Clear strategic approach for innovative solution and how the innovation should be the answer for brand challenge
Insight (30%): Unique social media insight or behavior that supports new creative approach
Creative Idea (30%): The innovative solution in the context of social media with clear explanation
Connection Plan (10%): The innovative social media solution is implemented across social media channels/ platforms and create halo effect/ domino impact
Objective-based KPI (10%)
Social Media Indexes Measurement by Buzzmetrics (10%)

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The Best Use Of Content Creativity

Campaign with well executed content, taking advantage of social insights, going viral on social.

The category is based on the following criteria:

Strategy (10%): Clear content strategy to solve a specific brand challenge
Insight (30%): Unique social media insight, trend or behavior for content development
Creative Idea (30%): Uniqueness in content development based on the understanding of social media user
Connection Plan (10%): Make good use of digital channel mix for effective communication
Objective-based KPI (10%)
Social Media Indexes Measurement by Buzzmetrics (10%)

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The Best Influencer Strategy

Campaigns those put influencers in the center of the strategy. With creativity in collaborating with influencers, the campaign must prove its impact via objective-based results.

The category is based on the following criteria:

Strategy (15%): Influencer selection strategy with clear influencer portrait and role to answer brand challenge
Insight (20%): Well-picked social media insight, trend or behavior that supports KOL selection & execution; KOLs’ insight that’s been leveraged for campaign
Creative Idea (20%): Creativity in leveraging KOL
Connection Plan (10%): With KOLs at the center, the campaign is well deployed across multiple social media channels to create halo effect
Objective-based KPI (15%)
Social Media Indexes Measurement by Buzzmetrics (20%)

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The Best Social & Commerce Integration

Campaigns those leveraging social media for business goal purpose. The business goal may be lead generation or sale results. The outcomes must be supported by the campaign's impact, with proven increased ROI.

The category is based on the following criteria:

Strategy (15%): Clear strategy that integrates social marketing and digital commerce for sale results or lead generation
Insight (15%): Well-picked social media insight, trend or behavior that supports brand to generate leads/sales
Creative Idea (20%): Creativity in leveraging social media for business goal purpose
Connection Plan (15%): Make good use of digital channel mix for effective investment
Objective-based KPI (20%): The outcomes must be supported by the campaign's impact, with proven increased ROI
Social Media Indexes Measurement by Buzzmetrics (15%)

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The Best Event With Social Media Strategy

Campaigns using event (online and offline) as key activity to drive consumer’s experience. To maximize the influence of the brand, the campaign needs to demonstrate how its event and social media integration strategy worked.

The category is based on the following criteria:

Strategy (5%): Strategy to prove event is an effective solution for brand’s challenge
Insight (10%): Uniqueness in leveraging social behavior in event organizing & amplifying
Creative Idea (20%): Engaging social media idea for registration/ amplification
Connection Plan (25%): Make good use of digital channel mix for effective communication
Objective-based KPI (15%)
Social Media Indexes Measurement by Buzzmetrics (25%)

Note: We accept both offline and online events.

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The Best CSR Campaign

The categories aims at outstanding activities that address local community needs, demonstrate corporate social responsibility, have long-term potential and especially, inspire consumers to join hands .

The category is based on the following criteria:

Strategy (20%): Short-mid-long term strategy to prove CSR action from the brand is an effective solution for community’s challenges.
Insight (20%): Well-picked insights that bring the community to join hands to solve or spread awareness about the challenges.
Creative idea (15%): Engaging social media idea for raising awareness and participations.
Connection plan (15%): Make good use of digital channel mix for effective communication
Objective- based KPI (20%): Clear measurement of campaign’s effectiveness based on the original objectives
Social impact measured by Buzzmetrics (10%)

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View Entry Submission Guideline

Award Categories | 2024

Competing Categories

The Best Social Media Campaign

The Best Innovative Social Media Campaign

The Best Use Of Content Creativity

The Best Influencer Strategy

The Best Social & Commerce Integration

The Best Event With Social Media Strategy

The Best CSR Campaign

New Contributor

Consultation Request

Award Categories | 2024

Competing Categories

The Best Social Media Campaign

The Best Innovative Social Media Campaign

The Best Use Of Content Creativity

The Best Influencer Strategy

The Best Social & Commerce Integration

The Best Event With Social Media Strategy

The Best CSR Campaign

New Contributor

Consultation Request

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