
BSI Awards honors the most effective ways to connect with consumers through social media. Our awards this year is judged by the leading experts in the marketing industry. New categories have been introduced to ensure more opportunities for great campaigns to be recognized.

For Competing Categories, the campaigns are evaluated by a jury of leading experts. The social media impact of each campaign is measured by Buzzmetrics.
We are open for submissions at the moment.

For New Contributor, the brands are evaluated based on BSI Top10 Social Media Ranking.
BSI Top10 Social Media Ranking is the most trusted source for measuring performance of brands and influencers on social media.
All participants are selected by Buzzmetrics from monthly BSI Top10 Social Media Ranking.




BSI Awards 2026 officially announces the shortlisted campaigns across seven categories after nearly one month of evaluation by leading Marketing and communications experts. Featuring outstanding entries from various industries, this year’s shortlist celebrates campaigns that have demonstrated creativity, innovation, and measurable “Real Impact” across Social and e-Commerce platforms.

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Discover the key updates of BSI Awards 2026: a new positioning “Social-First. Real Impact.”, enhanced judging system, three new award categories, and nearly 90 expert jurors. Learn the step-by-step registration process to submit your campaign and join the fifth season of Vietnam’s premier Social Media Marketing awards.

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BSI Awards 2026 – Vietnam’s leading marketing award organized by Buzzmetrics – makes its grand return with a positioning “Social-First. Real Impact.”. The fifth season introduces a renewed evaluation system based on the Qualified Users Index, new award categories reflecting emerging tech trends like AI in marketing, and the largest one-day Marketing Festival gathering over 1,000 professionals. BSI Awards 2026 continues its mission to celebrate creativity, authenticity, and the true impact of marketing in a new era.
