On June 21, 2024, the list of winning campaigns for the New Contributor and Competing Categories was announced at the “BSI Awards 2024: Album – The Business Hits” ceremony. This marked the culmination of a process of submissions, shortlisting, and deliberation that spanned more than six months.
About the BSI Awards: now in its fourth season, the program honors the most outstanding campaigns of the year. Evaluations combine the perspectives of leading industry experts with data analytics. Each year, the assessment process and core messaging are refreshed to reflect the evolving landscape of Social Media Marketing in Vietnam.
BSI Awards 2024 recorded participation from 99 campaigns representing 53 brands and 34 agencies in the Competing Categories group. A total of 7 Gold, 8 Silver, and 6 Bronze awards were presented this year. In addition, THE COCOON ORIGINAL VIETNAM won The Rising Star—a category recognizing brands with standout marketing activities over the year. The program concluded on a special note with a “Remarkable Moment” toast as The Agency of the Year was awarded to Constellation Groupe, celebrating the agency’s achievements across its BSI Awards 2024 entries.
Commenting on this year’s ceremony, Mr. Tăng Gia Hải Lam—Head of the Organizing Committee shared:
“We liken every successful campaign to a hit song—one that resonates deeply and helps brands connect better with users. With that in mind, we created BSI Awards 2024 as an ‘album’—a compilation that recognizes the hit tracks of Social Media Marketing. We hope this ‘album’ will inspire even more outstanding campaigns to be ‘composed’ in the future.”
The BSI Awards Organizing Committee is honored to announce the winners in each category:
Joining BSI Awards 2024, the Organizing Committee would like to express our sincere thanks to our media partners—and especially to Don Julio 1942 in its role as Spirit Fellow, our spiritual patron. Regarded as the pinnacle of luxury spirits, Don Julio 1942 helped lend gravitas to the ceremony and amplify the Awards’ spirit of relentless creativity.
We also thank our media partners BrandsVietnam, Advertising Vietnam, and 24H; our event and gifting partners Woohoo Agency, EQUO, and The Cocoon Original Vietnam; and our creative partner XYZ Agency, all of whom helped deliver a truly complete BSI Awards 2024 ceremony.
On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the “BSI Awards 2023: Stepping into the Social Multiverse with Data” ceremony. This was the result of a submissions, shortlisting, and deliberation process that lasted more than six months.
The BSI Awards 2023 — Stepping into the Social Media Multiverse with Data ceremony will take place on July 6, 2023 at TheAnts Studio, 03 Đông Tây 1 Street, Quarter 5, District 2. E-invites will be sent by the Organizing Committee to brands and agencies with entries in the competition categories.
Within the framework of BSI Awards 2022, the True Love campaign helped PNJ win the New Contributor award in the Standard Categories and The Best Use of Social Media Content in the Competing Categories. The campaign’s success is reflected in a series of impressive numbers. So, what were the factors behind True Love 2021’s resounding success?
Launched as a year-end campaign by Chợ Tốt, “Bánh Mì Cart – Giving Away Jobs” came from a relatively narrow field that is not particularly vibrant on social media: job recruitment. The campaign targeted blue-collar workers—a group that rarely discusses work-related issues publicly online. Despite this niche category and difficult-to-reach audience, the campaign still managed to deliver a timely and positive impact.
