Winners Gallery | 2023

COMPETING CATEGORIES

The Best Social MEDIA Campaign

Gold
MAYBELLINE - Thiên Biến Vạn Sắc Lì
Brand:
MAYBELLINE NEW YORK
Credits:
XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)
View Case Study
Silver
Xin Lỗi Vì Bất Tiện
Brand:
SUNLIGHT LAU SÀN
Credits:
Oliver Marketing Vietnam/The A List
View Case Study
Silver
Sạch Siêu Bẩn - Sáng Chuyện Hay
Brand:
OMO MATIC
Credits:
Oliver Marketing Vietnam, The A List
View Case Study

The Best Inovative Social MEDIA Campaign

Silver
Linh Hoạt Biến Hóa
Brand:
SAMSUNG GALAXY Z
Credits:
Flagship team Cheil Vietnam
View Case Study
Bronze
Tận Hưởng Trọn Khoảnh Khắc
Brand:
AKZONOBEL - DULUX
Credits:
Carnival
View Case Study

The Best Use of content Creativity

Gold
MAYBELLINE - Thiên Biến Vạn Sắc Lì
Brand:
MAYBELLINE NEW YORK
Credits:
XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)
View Case Study
Gold
Lifebuoy Back2school - The Bánh Mì Take-over
Brand:
LIFEBUOY
Credits:
The A List
View Case Study
Silver
Bảo Tàng Tuổi Ther
Brand:
SỮA ĐẶC ÔNG THỌ
Credits:
SOCIAL AND INFLUENCER AGENCY: ICON MEDIA
View Case Study

The Best Social & COMMERCER INTEGRATION

Gold
MAYBELLINE - Thiên Biến Vạn Sắc Lì
Brand:
MAYBELLINE NEW YORK
Credits:
XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)
View Case Study
Silver
GOFOOD - Sound Of The Street... Food
Brand:
GOJEK
Credits:
1. Agency: Purpose.Ant 2. Production House: Children Of 3. Công Ty Cổ Phần Quảng Cáo Thương Mại Sen Vàng 4. Công Ty Quang Minh Kiệt
View Case Study
Bronze
Giải Đấu 8KING Đại Chiến
Brand:
SAMSUNG NEO QLED 8K
Credits:
Circus
View Case Study
Bronze
Được Rồi Bay Thôi!
Brand:
VIETJET
Credits:
Admicro – VCCorp
View Case Study

The Best Influencer strategy

Gold
MAYBELLINE - Thiên Biến Vạn Sắc Lì
Brand:
MAYBELLINE NEW YORK
Credits:
XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)
View Case Study
Silver
Cho Yêu Thương Đủ Đầy
Brand:
BAYER VIETNAM - ELEVIT
Credits:
Bayer Vietnam, Carnival
View Case Study
Silver
The Skin Lab Show
Brand:
L'ORÉAL PARIS
Credits:
C MAZOR CORPORATION ; L'Oréal Paris
View Case Study

The Best Event with Social MEDIA STRATEGY

Refresh Your Music
Brand:
HEINEKEN
Credits:
CREATIVE AGENCY: LEO BURNETT, SOCIAL AGENCY: ICON MEDIA, MEDIA AGENCY: REDSTAR
View Case Study
Sống Đậm Chất Đêm
Brand:
SAMSUNG GALAXY S22
Credits:
Leo Burnett Vietnam
View Case Study
Tiger Remix
Brand:
TIGER
Credits:
CREATIVE AGENCY: HAKUHODO, SOCIAL AGENCY: ICON MEDIA, MEDIA AGENCY: REDSTAR, EVENT AGENCY: LEGATO
View Case Study
Sống Mới Với Cũ
Brand:
CHỢ TỐT
Credits:
View Case Study

The Best Event with Social MEDIA Impact

ICON MEDIA
Brand:
ICON MEDIA
Credits:

RISING STAR

BAYER VIETNAM - ELEVIT
Brand:
BAYER VIETNAM - ELEVIT
Credits:
View Case Study
STANDARD CATEGORIES

BRAND OF THE YEAR

Gold
TIGER BEER

CSR CAMPAIGN OF THE YEAR

Gold
Trồng Mái Ấm Cho Muôn Loài
Brand:
OMO
Credits:
MullenLowe Mishra, Biz-Eyes
Silver
Xin Lỗi Vì Bất Tiện
Brand:
SUNLIGHT LAU SÀN
Credits:
Brand team Sunlight Lau sàn, USTUDIO Vietnam, The A List, Mindshare Vietnam

NEW CONTRIBUTOR

Bia Vị Chất – Gu Độc Nhất
Brand:
1664 BLANC
Credits:
VMLY&R Vietnam; Innity Vietnam
RUNWAY TO NEW YEAR
Brand:
BIA SAIGON CHILL
Credits:
OgilvyOne Vietnam, Essence Mediacom
Uống sữa mỗi sáng cho hè vững vàng cùng Cô Gái Hà Lan
Brand:
DUTCH LADY
Credits:
Dutch Lady and Leo Burnett
Valentine Chữa Lành Những Dấu Yêu
Brand:
GENERALI VIETNAM
Credits:
TRƯỜNG ĐẤU CHUYÊN DZA HAZELINE
Brand:
HAZELINE
Credits:
Admicro, Zee, Ogilvy
Lễ hội Bóng đá Biển Huda/ Huda Beach Soccer Festival
Brand:
HUDA
Credits:
Bates CHI Vietnam – creative agency; T&A Ogilvy Vietnam – PR agency; Digipencil – digital agency; Media Wave – media agency; DTN – event agency; Vietfootball – football agency
Lux Botanicals
Brand:
LUX
Credits:
Media agency: Mindshare Creative agency: T&A Ogilvy Vietnam KOLs agency: The A List
Mẹ siêu phàm, Bé siêu nhân
Brand:
NUTIFOOD GROWPLUS+
Credits:
ICON MEDIA / mSix&Partners
Bảo tàng tuổi ther
Brand:
SỮA ĐẶC ÔNG THỌ
Credits:
Creative agency: FasterChef Media & Social agency: ICON
Mùi tổ ấm
Brand:
Sunlight Lau sàn
Credits:
Brand team Sunlight Lau sàn, USTUDIO Vietnam, METUB, Mindshare Vietnam
Ngôi Sao Vàng Trong Làng Bữa Xế
Brand:
Sữa Chua Ăn Trẻ Em Vinamilk Susu IQ
Credits:
Essence Mediacom
Dấu Ấn Vượt Chuẩn
Brand:
TRESEMMÉ
Credits:
Creative agency: Oliver Vietnam KOL agency: The A List

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