Winners | 2023

COMPETING CATEGORIES

The Best Social MEDIA Campaign

Gold

MAYBELLINE - Thiên Biến Vạn Sắc Lì

Brand:

MAYBELLINE NEW YORK

Credits:

XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)

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Silver

Xin Lỗi Vì Bất Tiện

Brand:

SUNLIGHT LAU SÀN

Credits:

Oliver Marketing Vietnam/The A List

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Silver

Sạch Siêu Bẩn - Sáng Chuyện Hay

Brand:

OMO MATIC

Credits:

Oliver Marketing Vietnam, The A List

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The Best InNovative Social MEDIA Campaign

Silver

Linh Hoạt Biến Hóa

Brand:

SAMSUNG GALAXY Z

Credits:

Flagship team Cheil Vietnam

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Bronze

Tận Hưởng Trọn Khoảnh Khắc

Brand:

AKZONOBEL - DULUX

Credits:

Carnival

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The Best Use of content Creativity

Gold

MAYBELLINE - Thiên Biến Vạn Sắc Lì

Brand:

MAYBELLINE NEW YORK

Credits:

XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)

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Gold

Lifebuoy Back2school - The Bánh Mì Take-over

Brand:

LIFEBUOY

Credits:

The A List

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Silver

Bảo Tàng Tuổi Ther

Brand:

SỮA ĐẶC ÔNG THỌ

Credits:

SOCIAL AND INFLUENCER AGENCY: ICON MEDIA

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The Best Social & COMMERCE INTEGRATION

Gold

MAYBELLINE - Thiên Biến Vạn Sắc Lì

Brand:

MAYBELLINE NEW YORK

Credits:

XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)

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Silver

GOFOOD - Sound Of The Street... Food

Brand:

GOJEK

Credits:

1. Agency: Purpose.Ant 2. Production House: Children Of 3. Công Ty Cổ Phần Quảng Cáo Thương Mại Sen Vàng 4. Công Ty Quang Minh Kiệt

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Bronze

Giải Đấu 8KING Đại Chiến

Brand:

SAMSUNG NEO QLED 8K

Credits:

Circus

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Bronze

Được Rồi Bay Thôi!

Brand:

VIETJET

Credits:

Admicro – VCCorp

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The Best Influencer strategy

Gold

MAYBELLINE - Thiên Biến Vạn Sắc Lì

Brand:

MAYBELLINE NEW YORK

Credits:

XYZ SAIGON, Tiktok, Starcom (media agency), Hiip (Influencer Agency)

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Silver

Cho Yêu Thương Đủ Đầy

Brand:

BAYER VIETNAM - ELEVIT

Credits:

Bayer Vietnam, Carnival

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Silver

The Skin Lab Show

Brand:

L'ORÉAL PARIS

Credits:

C MAZOR CORPORATION ; L'Oréal Paris

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The Best Event with Social MEDIA STRATEGY

Refresh Your Music

Brand:

HEINEKEN

Credits:

CREATIVE AGENCY: LEO BURNETT, SOCIAL AGENCY: ICON MEDIA, MEDIA AGENCY: REDSTAR

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Sống Đậm Chất Đêm

Brand:

SAMSUNG GALAXY S22

Credits:

Leo Burnett Vietnam

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Tiger Remix

Brand:

TIGER

Credits:

CREATIVE AGENCY: HAKUHODO, SOCIAL AGENCY: ICON MEDIA, MEDIA AGENCY: REDSTAR, EVENT AGENCY: LEGATO

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Sống Mới Với Cũ

Brand:

CHỢ TỐT

Credits:

View Case Study

The Best Event with Social MEDIA Impact

ICON MEDIA

Brand:

ICON MEDIA

Credits:

RISING STAR

BAYER VIETNAM - ELEVIT

Brand:

BAYER VIETNAM - ELEVIT

Credits:

View Case Study

STANDARD CATEGORIES

BRAND OF THE YEAR

Gold

TIGER BEER

CSR CAMPAIGN OF THE YEAR

Gold

Trồng Mái Ấm Cho Muôn Loài

Brand:

OMO

Credits:

MullenLowe Mishra, Biz-Eyes

Silver

Xin Lỗi Vì Bất Tiện

Brand:

SUNLIGHT LAU SÀN

Credits:

Brand team Sunlight Lau sàn, USTUDIO Vietnam, The A List, Mindshare Vietnam

NEW CONTRIBUTOR

Bia Vị Chất – Gu Độc Nhất

Brand:

1664 BLANC

Credits:

VMLY&R Vietnam; Innity Vietnam

RUNWAY TO NEW YEAR

Brand:

BIA SAIGON CHILL

Credits:

OgilvyOne Vietnam, Essence Mediacom

Uống sữa mỗi sáng cho hè vững vàng cùng Cô Gái Hà Lan

Brand:

DUTCH LADY

Credits:

Dutch Lady and Leo Burnett

Valentine Chữa Lành Những Dấu Yêu

Brand:

GENERALI VIETNAM

Credits:

TRƯỜNG ĐẤU CHUYÊN DZA HAZELINE

Brand:

HAZELINE

Credits:

Admicro, Zee, Ogilvy

Lễ hội Bóng đá Biển Huda/ Huda Beach Soccer Festival

Brand:

HUDA

Credits:

Bates CHI Vietnam – creative agency; T&A Ogilvy Vietnam – PR agency; Digipencil – digital agency; Media Wave – media agency; DTN – event agency; Vietfootball – football agency

Lux Botanicals

Brand:

LUX

Credits:

Media agency: Mindshare Creative agency: T&A Ogilvy Vietnam KOLs agency: The A List

Mẹ siêu phàm, Bé siêu nhân

Brand:

NUTIFOOD GROWPLUS+

Credits:

ICON MEDIA / mSix&Partners

Bảo tàng tuổi ther

Brand:

SỮA ĐẶC ÔNG THỌ

Credits:

Creative agency: FasterChef Media & Social agency: ICON

Mùi tổ ấm

Brand:

Sunlight Lau sàn

Credits:

Brand team Sunlight Lau sàn, USTUDIO Vietnam, METUB, Mindshare Vietnam

Ngôi Sao Vàng Trong Làng Bữa Xế

Brand:

Sữa Chua Ăn Trẻ Em Vinamilk Susu IQ

Credits:

Essence Mediacom

Dấu Ấn Vượt Chuẩn

Brand:

TRESEMMÉ

Credits:

Creative agency: Oliver Vietnam KOL agency: The A List

Winners Gallery | 2023

The Best Social MEDIA Campaign

The Best InNovative Social MEDIA Campaign

The Best Use of content Creativity

The Best Social & COMMERCE INTEGRATION

The Best Influencer strategy

The Best Event with Social MEDIA STRATEGY

The Best Event with Social MEDIA Impact

RISING STAR

BRAND OF THE YEAR

CSR CAMPAIGN OF THE YEAR

NEW CONTRIBUTOR

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