BSI Awards trophy

What is BSI Awards?

BSI Awards is the awards program designed for social media marketing in Vietnam.

First launched by Buzzmetrics in 2020, BSI Awards aims to give recognition to brands who have utilized the power of digital transformation to connect and converse with consumers.

We believe that the recognition from BSI Awards will become a new source of inspiration for greater creativity and greater success in modern marketing.

From BSI Top10 to BSI Awards

"Marketer needs a benchmark for evaluating brand’s effort, improving brand’s activities and covering the whole picture of what is happening on social media so far". This has always been the core principle of BSI Top10 Social Media Ranking since its first publication in 2016. Throughout the years, BSI Top10 Social Media Ranking has been improved to truly reflect the social media landscape in the marketing industry.

Based on the achievements of BSI Top10 Social Media Ranking, Buzzmetrics introduces BSI Awards to provide valuable learning opportunities for marketers.

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Logo BSI Top10

Why should you join BSI Awards?

Comprehensive Judging Criteria

BSI Awards Jury Board reviews a wide range of submitted campaigns, with social data measurement from Buzzmetrics. Budget and duration of the campaign are not the determining factor for success. It is whether the campaign has achieved social media effectiveness in the context of category, idea, strategy, insight, social media impact and objective-based KPI. This is the foundation of BSI Awards Judging System.  

BSI Awards is open to all forms of effectiveness. We believe that there is more than one approach to create social media impact. For some campaigns, influencers will be a key factor to gain consumer attention. In other ones, technology is the driving force behind all communication activities. Therefore, every submitted campaign will be evaluated based on the context of their category, competitive and brand situation, and what the campaign has achieved.

Confidentiality and Fairness

Before the judging session, all members of BSI Awards Jury must sign a Code of Conduct Agreement.

By this agreement, the judging process is guaranteed to be free of conflicts of interest, personal preferences and prejudices. Any information about the judging process will be kept confidential before, during and after the event. Any situation that might suggest or imply unfair treatment, such as discussion with a candidate, is prohibited.

Buzzmetrics will provide a detailed guideline for BSI Awards Jury to avoid any unfair situation, as judges are not allowed to score work from their company or their competitors.

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Our Jury Board

A jury board of leading experts in the marketing industry will determine winners within Competing Categories.

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Nguyễn Diệu Cầm
T&A Ogilvy

General Director

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Phạm Nhã Uyên
Prôvence Consumer Products Corporation


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Huỳnh Lê Khánh
Golden Communication Group

Former Group Managing Director

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Trương Thị Mỹ Phượng

Head of IMC

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Lê Bá An Bình

Managing Director

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Nguyễn Nhật Quỳnh
L’Oreal Group

Former General Manager

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Vân Vân
Circus Digital


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Hà Đỗ
Đẹp Magazine

Creative Director

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Tăng Hoàng Quốc Thái

Head of Marketing & Communications

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Tăng Gia Hải Lam
YouNet Group & Buzzmetrics

VP at YouNet Group cum MD at Buzzmetrics

Award Categories

We use the most comprehensive system to honor the most effective social media campaigns.

  • The Best Social Media Campaign
  • The Best Use of Technology in Social Media Marketing
  • The Best Use of Social Media Creativity
  • The Best Use of Social Media Content
  • The Best Use of Social Media Influencers
  • The Best Event with Social Media Impact
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  • Brand Of The Year
  • CSR Campaign Of The Year
  • New Contributor
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