BSI Awards Talks

BSI Awards Talks is held monthly to discuss social media marketing from different angles. This is where you can meet and interact with high-level executives across the industry, let they know and share what you know about social media marketing.

Upcoming Events

Event in The Age of Social Media: Be Good, Be Viral

Event in The Age of Social Media: Be Good, Be Viral

October 22, 2022 2:00 PM
NEST BY AIA - Bitexco Financial Tower, Floor 2, 02 Hai Trieu Street, Ben Nghe Ward, District 1, Hochiminh city
Events are an important part of many marketing campaigns, as they allow brands to reach a larger audience. We often thinks of events as something big, something spectacular, something flashy. However, with the rise of social media and performance technology, we believe there are more than that about events. In the upcoming talk, we will discuss how to make a good and viral event taking social media into consideration. Our guest speakers this time will come from the alcohol industry, who are adept at event marketing.

Past Events

Content Strategy & How to Deploy with Trending Tactics?
September 10, 2022 2:00 PM
Zoom Online
Núi Trúc My Space - Toà nhà Núi Trúc Square, số 17 ngõ Núi Trúc, Ba Đình, Hà Nội
In previous talks, we discussed what makes a good insight, how to come up with an effective marketing plan, and which communication channels to invest in. These topics are fun and interesting to talk about, but it takes time and patience to have a good grasp of them. So, we decided to make a change of pace with a more practical topic: Content Strategy & How To Deploy With Trending Tactics. It sounds down-to-earth, but it is useful and can be applied right away nonetheless.
Develop Cross-Platform Communication For Effective Social Media Impact
July 9, 2022 2:00 PM
JobHopin Office, 02 Nguyễn Hữu Cảnh St., Bến Nghé Wrd., Dist. 1
Facebook has always been the biggest channel for most social media campaigns in Vietnam. Can a social media campaign be deployed without Facebook playing the central role? What are other channels marketers can use and what is the right time to use them?
Branding and Sales in the age of E-commerce
February 26, 2022 10:00 AM
Zoom Online
In recent years, e-commerce has been on the rise in Vietnam. However, to marketers, e-commerce is still a relatively new area with untapped potential. What impact will e-commerce have on branding and sales? Is discount the only game-changer for e-commerce? Can we really measure the success of our brand when engaged in e-commerce?
Creative Content In The Age Of Social Media
January 15, 2022 3:00 PM
Zoom Online
Content development has always been an interesting aspect of the marketing process. Has it ever been a challenging task? How has content changed since the good old days? How can we create effective content? What is the role of trends in content creation?
Social Media Indicator & KPI
December 18, 2021 10:00 AM
Zoom Online
Social media measurement has always been a controversial issue for marketers. How can we define efficiency? Which metrics should be set for our campaign? How can our campaign success be reflected through numbers?