BSI Awards Talks is held monthly to discuss social media marketing from different angles. This is where you can meet and interact with high-level executives across the industry, let they know and share what you know about social media marketing.
Facebook has always been the biggest channel for most social media campaigns in Vietnam. Can a social media campaign be deployed without Facebook playing the central role? What are other channels marketers can use and what is the right time to use them?
Social media measurement has always been a controversial issue for marketers. How can we define efficiency? Which metrics should be set for our campaign? How can our campaign success be reflected through numbers?
Content development has always been an interesting aspect of the marketing process. Has it ever been a challenging task? How has content changed since the good old days? How can we create effective content? What is the role of trends in content creation?
In recent years, e-commerce has been on the rise in Vietnam. However, to marketers, e-commerce is still a relatively new area with untapped potential. What impact will e-commerce have on branding and sales? Is discount the only game-changer for e-commerce? Can we really measure the success of our brand when engaged in e-commerce?
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