BSI Awards Talks is held monthly to discuss social media marketing from different angles. This is where you can meet and interact with high-level executives across the industry, let they know and share what you know about social media marketing.
Social media measurement has always been a controversial issue for marketers. How can we define efficiency? Which metrics should be set for our campaign? How can our campaign success be reflected through numbers?
Content development has always been an interesting aspect of the marketing process. Has it ever been a challenging task? How has content changed since the good old days? How can we create effective content? What is the role of trends in content creation?
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