Social media measurement has always been a controversial issue for marketers. How can we define efficiency? Which metrics should be set for our campaign? How can our campaign success be reflected through numbers?
BSI Awards Talks is a series of talkshows held monthly to discuss social media marketing topics from different points of view. This series is where you can meet and interact with high-level executives across the industry and share your perspectives about social media marketing.
Social media measurement have always been a controversial issues for marketers. How can we define efficiency? Which metrics should be set for our campaign? How can our campaign success be reflected through numbers?