On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the ceremony “BSI Awards 2023: Stepping into the Social Multiverse with Data.” This marked the culmination of a submissions, shortlisting, and deliberation process that lasted over six months.
About BSI Awards 2023: BSI Awards honors the most outstanding campaigns, combining data analytics with evaluations from seasoned industry experts. Year after year, the program refreshes both its assessment process and its spirit to keep pace with the evolution of Social Media Marketing in Vietnam.
BSI Awards 2023 recorded participation from 68 major campaigns by 53 brands and more than 20 agencies in the Competing Categories group. 7 Gold, 7 Silver, and 5 Bronze awards were presented.In the Standard Categories, in addition to the awards for Best Brand and Best CSR Campaign, 12 brands were recognized in the New Contributor category for making their first appearance in the BSI Top 10 rankings. Across both groups, over 20 campaigns were honored at the BSI Awards 2023 ceremony.
Commenting on this year’s ceremony, Mr. Tăng Gia Hải Lam, Head of the Organizing Committee, said:“Arriving at the list of winners is the result of many lively discussions and long hours of dedicated work among the judges. The winning campaigns span diverse industries and approaches to user communication, yet share a common thread: the spirit of stepping into the richly varied world of Social Media—also the guiding theme of this year’s awards. We hope these winning campaigns will inspire brands to create even more outstanding and breakthrough work in the future.”
The BSI Awards Organizing Committee is honored to announce the winners in each category:
In addition, at the BSI Awards 2023 Ceremony, the Jury announced two categories outside the original two groups—Rising Star and Agency of the Year—to recognize social media marketing efforts and to encourage and inspire brands and agencies to create more meaningful campaigns with broader impact.
Alongside BSI Awards 2023, the Organizing Committee extends heartfelt thanks to Johnnie Walker, XYZ Saigon, TAKA Solutions, PNJ, TERRISA, Oven Gang, Brands Vietnam, Advertising Vietnam, UAN, and 24H.
Johnnie Walker—a brand renowned for its “Keep Walking” philosophy—accompanied the Awards as a spiritual patron. With Johnnie Walker’s support, the BSI Awards have been energized to keep innovating and creating value for the community.
TAKA Solutions, PNJ, TERRISA, and Oven Gang were outstanding sponsors, helping the BSI Awards 2023 ceremony run smoothly and successfully. Brands Vietnam, Advertising Vietnam, UAN, and 24H have long been key media partners across many BSI Awards activities, amplifying the event’s reach.
The BSI Awards 2024 recorded participation from 99 campaigns representing 53 brands and 34 agencies in the Competing Categories group. A total of 7 Gold, 8 Silver, and 6 Bronze awards were presented this year.
The BSI Awards 2023 — Stepping into the Social Media Multiverse with Data ceremony will take place on July 6, 2023 at TheAnts Studio, 03 Đông Tây 1 Street, Quarter 5, District 2. E-invites will be sent by the Organizing Committee to brands and agencies with entries in the competition categories.
Social media is brimming with consumer conversations and the blossoming of new trends. A brand that operates on experience alone risks becoming an outsider in its journey to connect with social media users. Only when a brand holds data—and knows what to do with it—can it avoid being left behind by the platform’s constant evolution and, in turn, become an insider.
Within the framework of BSI Awards 2022, the True Love campaign helped PNJ win the New Contributor award in the Standard Categories and The Best Use of Social Media Content in the Competing Categories. The campaign’s success is reflected in a series of impressive numbers. So, what were the factors behind True Love 2021’s resounding success?
