After a long journey marked by innovations to the judging framework, BSI Awards 2023 is nearing its most important milestone—the Awards Ceremony themed “Stepping into the Social Media Multiverse with Data.” This is the third edition of the BSI Awards, with a mission to recognize breakthrough achievements in Social Media Marketing.
Social media can be likened to a multiverse—diverse user languages, diverse personalities, diverse tastes. It is where brands aspire to venture in order to craft messages that touch the hearts of the public. Yet in such a vast multiverse, brands inevitably confront key questions: where to start, how to shape the message, and how to execute the campaign. Only those that leverage data to understand how social media operates will discover the most effective, most resonant ways to connect with users.
BSI Awards 2023 was launched to honor brands that have immersed themselves in the Social Media multiverse. By the close of registration, 68 campaigns had entered the Competing Categories, accompanied by 122 case studies.
BSI Awards 2023 also marked the first time the program adopted a two-round judging process. Looking back on six months of organizing the awards, Ms. Nhã Uyên — Chair of the Judging Committee — shared:“We undertook a rigorous and transparent process to identify the most outstanding campaigns. Throughout judging, we found that the quality of a campaign matters just as much as the quality of its case write-up. With the surge in participation this year, the judges in both rounds truly gave their all to reach the final results after many discussions and debates. We hope our efforts will, in some small way, contribute to the development of Social Media Marketing in Vietnam.”
With the spirit of “Stepping into the Social Media Multiverse with Data,” the BSI Awards 2023 ceremony was not only about honoring the year’s most outstanding campaigns, but also featured a range of engaging activities:
Accompanying BSI Awards 2023, the Organizing Committee extends sincere thanks to Johnnie Walker in its role as Spirit Fellow. Johnnie Walker, famed for the “Keep Walking” philosophy—always moving forward—shares a natural resonance with BSI Awards, a program that continuously innovates to create value for the community.
The BSI Awards 2023 Ceremony — Stepping into the Social Media Multiverse with Data will take place on July 6, 2023 at TheAnts Studio, 03 Đông Tây 1 Street, Quarter 5, District 2. E-invites will be sent by the Organizing Committee to brands and agencies participating in the competition categories.
>>> Register to receive the livestream information when the event goes live: https://bsiawards.buzzmetrics.com/awards-ceremony/2023
>>> Follow the latest updates on BSI Awards 2023: https://www.facebook.com/bsi.awards
The BSI Awards 2024 recorded participation from 99 campaigns representing 53 brands and 34 agencies in the Competing Categories group. A total of 7 Gold, 8 Silver, and 6 Bronze awards were presented this year.
On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the “BSI Awards 2023: Stepping into the Social Multiverse with Data” ceremony. This was the result of a submissions, shortlisting, and deliberation process that lasted more than six months.
Social media is brimming with consumer conversations and the blossoming of new trends. A brand that operates on experience alone risks becoming an outsider in its journey to connect with social media users. Only when a brand holds data—and knows what to do with it—can it avoid being left behind by the platform’s constant evolution and, in turn, become an insider.
BSI AWARDS IS A SOCIAL MEDIA MARKETING AWARD LAUNCHED BY BUZZMETRICS IN 2020 TO HONOR BRANDS THAT HAVE SUCCESSFULLY LEVERAGED SOCIAL MEDIA IMPACT FOR THEIR SOCIAL MEDIA MARKETING CAMPAIGNS.
