BSI AWARDS IS A SOCIAL MEDIA MARKETING AWARD INITIATED BY BUZZMETRICS IN 2020 TO HONOR BRANDS THAT HAVE SUCCESSFULLY LEVERAGED SOCIAL MEDIA IMPACT FOR THEIR CAMPAIGNS. IN 2022, BSI AWARDS UNDERWENT SIGNIFICANT CHANGES IN ITS AWARD AND JUDGING SYSTEM, PROMISING A MORE COMPREHENSIVE VIEW AND DRIVING THE DEVELOPMENT OF SOCIAL MEDIA MARKETING.
The BSI Top10 ranking by Buzzmetrics has been a benchmark for 5 years, providing standard evaluation criteria for all social media campaigns. Building on the success of BSI Top10, BSI Awards was launched as a dedicated award to assess social media campaigns from multiple perspectives.
The award and campaign evaluation system of BSI Awards has been refined over the years to accurately reflect the social media landscape. With the support of a reputable judging panel and Buzzmetrics’ vast data analytics, BSI Awards aims to honor brands’ efforts to connect with users in the most comprehensive and objective way, motivating further growth in Social Media Marketing.
Starting November 1, 2021, BSI Awards 2021 opened registration for the Competing Categories, newly introduced this year to reflect brands’ efforts in connecting with users more comprehensively. Competing Categories include 6 awards:
Entries in Competing Categories are evaluated based on six criteria: Strategy, Insight, Creative Idea, Connection Plan, Object-Based KPI, and Social Media Impact. Specific requirements and weighting vary by category. The judging panel has the final say, supported by Buzzmetrics’ social media metrics.
Alongside Competing Categories, BSI Awards continues with 3 Standard Categories:
Entries for Standard Categories are selected by Buzzmetrics based on the monthly BSI Top10 rankings.
With the launch of Competing Categories, BSI Awards formed a judging panel comprising senior leaders from brands and agencies. The diverse panel ensures professional evaluation and recognizes brands’ user engagement efforts. Buzzmetrics provides social media metrics to give the panel a comprehensive view of all campaigns.
Judging Panel Members Include:
Nguyễn Diệu Cầm
Phạm Nhã Uyên
Huỳnh Lê Khánh
Trương Thị Mỹ Phượng
Lê Bá An Bình
Nguyễn Nhật Quỳnh
Bùi Cẩm Vân
Hà Đỗ
Tăng Hoàng Quốc Thái
Tăng Gia Hải Lam
Each campaign undergoes a single evaluation round. Panel members score campaigns based on the category criteria. The panel decides the final scores using (1) social media impact metrics measured by Buzzmetrics and (2) expert assessment of strategy and execution quality.
From 2022, BSI Awards introduces the BSI Awards Library, a repository of all Competing Categories campaigns. Marketers can access campaign analyses, videos, and other useful marketing information. Updated annually, the library serves as a hub for learning, inspiration, and showcasing brand achievements.
As a dedicated Social Media Marketing award, BSI Awards promises fierce creative competition among brands and provides an opportunity to share campaign achievements with the community through the public Case Study Library.
Tăng Gia Hải Lam, Head of BSI Awards, said:
"In its inaugural year, BSI Awards successfully honored effective user engagement on social media. This year, we aim for a more comprehensive evaluation with a new award system and an expert judging panel. I believe BSI Awards is a must-participate event for brands and agencies."
Brands can find registration rules, category details, and judging panel information HERE. Registration for BSI Awards 2022 is open until March 20, 2022, for campaigns conducted between January 1, 2021, and February 28, 2022. For more information, visit HERE or contact bsiawards@buzzmetrics.com.
The BSI Awards 2024 recorded participation from 99 campaigns representing 53 brands and 34 agencies in the Competing Categories group. A total of 7 Gold, 8 Silver, and 6 Bronze awards were presented this year.
On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the “BSI Awards 2023: Stepping into the Social Multiverse with Data” ceremony. This was the result of a submissions, shortlisting, and deliberation process that lasted more than six months.
The BSI Awards 2023 — Stepping into the Social Media Multiverse with Data ceremony will take place on July 6, 2023 at TheAnts Studio, 03 Đông Tây 1 Street, Quarter 5, District 2. E-invites will be sent by the Organizing Committee to brands and agencies with entries in the competition categories.
Within the framework of BSI Awards 2022, the True Love campaign helped PNJ win the New Contributor award in the Standard Categories and The Best Use of Social Media Content in the Competing Categories. The campaign’s success is reflected in a series of impressive numbers. So, what were the factors behind True Love 2021’s resounding success?
