Launched by Buzzmetrics in 2020, the BSI Awards recognize the most outstanding Social Media Marketing campaigns. With the support of a reputable judging council and Buzzmetrics’ vast analytics dataset, the BSI Awards provide a comprehensive and objective reflection of brands’ efforts to connect with users—thereby helping to drive the development of Social Media Marketing.
Social networks are brimming with consumer conversations and the birth of new trends. A brand that relies solely on experience risks becoming an outsider in its journey to connect with social media users. Only when a brand holds data—and knows what to do with it—can it avoid being left behind by the platform’s constant evolution and, in turn, become an insider. In that context, BSI Awards 2023 was launched with a mission to honor brands that can transform data into genuine influence on social media.
Starting February 17, 2023, BSI Awards 2023 opens registration for the Competing Categories, which include six categories:
Entries in the Competing Categories will be evaluated against six criteria:
Depending on the category, specific requirements and the weighting of each criterion will vary. The Jury has the final say on the overall score, with Buzzmetrics’ social media metrics serving as analytical support.
In parallel, the BSI Awards will continue to run three Standard Categories:
Campaigns in the Standard Categories are selected by Buzzmetrics based on the monthly BSI Top 10 rankings.
This year’s judging process consists of two rounds:
All BSI Awards judges are senior leaders from both brands and agencies, spanning diverse sectors and possessing deep marketing expertise. With the addition of the preliminary round, BSI Awards aims to create more opportunities for brands to prove themselves on the Social Media Marketing stage.
>>> Xem thêm Preliminary Jury Board của BSI Awards 2023
>>> Xem thêm Main Jury Board của BSI Awards 2023
Alongside the new judging process, BSI Awards 2023 will continue the elements that made last season a success. These include BSI Awards Talks—a series of conversations on the latest trends and most pressing topics in Social Media Marketing, featuring leading industry experts with experience at major brands. In addition, BSI Awards Library—a free information repository—will continue to update and analyze the standout campaigns of 2022. In this way, BSI Awards is not only a platform to honor outstanding marketing achievements, but also a place for marketers to connect, learn, and spark creative inspiration.
Mr. Tăng Gia Hải Lam, Head of the BSI Awards Organizing Committee, shared:“Social media is a collection of many different platforms. Each platform, in turn, is home to multiple user communities simultaneously sharing and discussing their own topics and interests. That’s why understanding users on social media is a challenge for any brand. Some brands have dared to face and overcome that challenge. They are the driving force behind the growth of Social Media Marketing. They deserve to be honored, and what they’ve achieved should be shared. That is why BSI Awards 2023 exists.”
Brands and agencies can find information on registration rules, the list of categories with detailed criteria, and the jury panel at: https://bsiawards.buzzmetrics.com
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The BSI Awards 2023 registration portal will remain open until April 6, 2023, for campaigns that ran between March 1, 2022 and February 28, 2023.
Learn how to register at: https://bsiawards.buzzmetrics.com/enter-now-2023
For any inquiries, please contact bsiawards@buzzmetrics.com.
On July 6, 2023, the list of winning campaigns for each Competing Category was announced at the “BSI Awards 2023: Stepping into the Social Multiverse with Data” ceremony. This was the result of a submissions, shortlisting, and deliberation process that lasted more than six months.
The BSI Awards 2023 — Stepping into the Social Media Multiverse with Data ceremony will take place on July 6, 2023 at TheAnts Studio, 03 Đông Tây 1 Street, Quarter 5, District 2. E-invites will be sent by the Organizing Committee to brands and agencies with entries in the competition categories.
