Award Categories | 2023

Campaigns qualified for Competing Categories will be evaluated by a jury of leading experts in the marketing industry combined with social listening measurement based on Buzzmetrics' large database.

You can enter your work into multiple categories. Choose any categories that you are interested in and submit HERE.

Competing Categories

Campaigns qualified for Competing Categories will be evaluated by a jury of leading experts in the marketing industry combined with social listening measurement based on Buzzmetrics' large database.

You can enter your work into multiple categories. Choose any category that you are interested in and submit HERE.

The Best Social Media Campaign

A comprehensive campaign that demonstrates strategy, ideation, execution, and metrics-proven performance against objectives.

The category is based on the following criteria:

  • Strategy: Social media strategy for brand in long-mid-short term
  • Insight: Unique social media insight and behavior where brand can establish its role
  • Creative Idea: Social media driven
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Media Indexes Measurement by Buzzmetrics
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The Best Innovative Social Media Campaign

Campaigns those put newness as driving factors for success. The newness may be in technology, media channels or tactics. The campaign result must clearly show the impact of the applied innovation.

The category is based on the following criteria:

  • Strategy: Clear strategic approach for innovative solution and how the innovation should be the answer for brand challenge
  • Insight: Unique social media insight or behavior that supports new creative approach
  • Creative Idea: The innovative solution in the context of social media with clear explanation
  • Connection Plan: The innovative social media solution is implemented across social media channels/ platforms and create halo effect/ domino impact
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Use Of Content Creativity

Campaign with well executed content, taking advantage of social insights, going viral on social.

The category is based on the following criteria:

  • Strategy: Clear content strategy to solve a specific brand challenge
  • Insight: Unique social media insight, trend or behavior for content development
  • Creative Idea: Uniqueness in content development based on the understanding of social media user
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Influencers Strategy

Campaigns those put influencers in the center of the strategy. With creativity in collaborating with influencers, the campaign must prove its impact via objective-based results.

The category is based on the following criteria:

  • Strategy: Influencer selection strategy with clear influencer portrait and role to answer brand challenge
  • Insight: Well-picked social media insight, trend or behavior that supports KOL selection & execution; KOLs’ insight that’s been leveraged for campaign
  • Creative Idea: Creativity in leveraging KOL
  • Connection Plan: With KOLs at the center, the campaign is well deployed across multiple social media channels to create halo effect
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Social & Commerce Integration

Campaigns those leveraging social media for business goal purpose. The business goal may be lead generation or sale results. The outcomes must be supported by the campaign's impact, with proven increased ROI.

The category is based on the following criteria:

  • Strategy: Clear strategy that integrates social marketing and digital commerce for sale results or lead generation
  • Insight: Well-picked social media insight, trend or behavior that supports brand to generate leads/sales
  • Creative Idea: Creativity in leveraging social media for business goal purpose
  • Connection Plan: Make good use of digital channel mix for effective investment
  • Objective-based KPI: The outcomes must be supported by the campaign's impact, with proven increased ROI
  • Social Impact Measurement by Buzzmetrics
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The Best Event With Social Media Strategy

Campaigns using event (online and offline) as key activity to drive consumer’s experience. To maximize the influence of the brand, the campaign needs to demonstrate how its event and social media integration strategy worked.

The category is based on the following criteria:

  • Strategy: Strategy to prove event is an effective solution for brand’s challenge
  • Insight: Uniqueness in leveraging social behavior in event organizing & amplifying
  • Creative Idea: Engaging social media idea for registration/ amplification
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics

Note: We accept both offline and online events.

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Standard Categories

Campaigns qualified for Standard Categories will be based on the results of monthly BSI Top10 Social Media Ranking.

These categories are not for submission. You can follow BSI Top10 Social Ranking, published monthly by Buzzmetrics to predict the winners.

Brand Of The Year

Brands that show dominant influence on social media. In 2021, they made the most appearances in BSI Top10 Social Ranking.

We believe that what defines an excellent brand lie in both their campaign success and quality consistency.

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CSR Campaign Of The Year

Most influential campaign that aims for the well-being of the community and positive social changes.

We believe that it is necessary for all brands to be socially responsible.

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New Contributor

Brands who made their debut in BSI Top10 Social Ranking in 2021.

We believe that these brands will achieve even greater success in the future.

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Consultation Request

If you have any questions regarding BSI Awards 2023 (how your campaign will be assessed, how to write a good case study or which category you should register for,...), feel free to contact our consultation team. We're glad to provide you with the best support and ensure you have good time participating in our awards program.

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