Competing Categories

Campaigns qualified for Competing Categories will be evaluted by a jury of leading experts in the marketing industry combined with social listening measurement based on Buzzmetrics' large database.

You can enter your work into multiple categories. Choose any category that you are interested in and submit HERE.

The Best Social Media Campaign

A comprehensive campaign that excels at many aspects, including strategy planning, idea execution and metrics-driven performance

The category is based on the following criteria:

  • Strategy: Social media strategy for brand in long-mid-short term
  • Insight: Unique social media insight and behavior where brand can establish its role
  • Creative Idea: Social media driven
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Use of Technology in Social Media Marketing

Campaign that uses technology as the moving force to create social media effects and meet marketing objectives

The category is based on the following criteria:

  • Strategy: Clear strategic approach for tech-based solution and how tech should be the answer for brand challenge
  • Insight: Unique social media insight or behavior that supports tech-based solution
  • Creative Idea: Tech-based solution in the context of social media with clear explanation
  • Connection Plan: Tech-based social media solution is implemented across social media channels/ platforms and create halo effect/ domino impact
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Use of Social Media Creativity

Campaign that uses existing formats/channels in a creative way, thus enhancing social media effects and meeting marketing objectives

The category is based on the following criteria:

  • Strategy: Clear strategy to solve a specific brand challenge
  • Insight: Unique social media insight or behavior that supports new creative approach
  • Creative Idea: Creative format with clear explanation
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Use of Social Media Content

Campaign with well executed content, taking advantage of social media trends/tactics/insight to go viral on social media

The category is based on the following criteria:

  • Strategy: Clear content strategy to solve a specific brand challenge
  • Insight: Unique social media insight, trend or behavior for content development
  • Creative Idea: Uniqueness in content development based on the understanding of social media user
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Use of Social Media Influencers

Campaign that leverages influencers effectively and creatively

The category is based on the following criteria:

  • Strategy: Influencer selection strategy with clear influencer portrait and role to answer brand challenge
  • Insight:
    - Well-picked social media insight, trend or behavior that supports KOL selection & execution
    - KOLs’ insight that’s been leveraged for campaign
  • Creative Idea: Creativity in leveraging KOL
  • Connection Plan: With KOLs at the center, the campaign is well deployed across multiple social media channels to create halo effect
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics
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The Best Event with Social Media Impact

Campaign that leverages event to effectively create social media impact

The category is based on the following criteria:

  • Strategy: Strategy to prove event is an effective solution for brand’s challenge
  • Insight: Uniqueness in leveraging social behavior in event organizing & amplifying
  • Creative Idea: Engaging social media idea for registration/ amplification
  • Connection Plan: Make good use of digital channel mix for effective communication
  • Objective-based KPI
  • Social Impact Measurement by Buzzmetrics

Note: We accept both offline and online events.

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Standard Categories

Campaigns qualified for Standard Categories will be based on the results of monthly BSI Top10 Social Media Ranking.

These categories are not for submission.

You can follow BSI Top10 Social Ranking, published monthly by Buzzmetrics to predict the winners.

Brand Of The Year

Brands that show dominant influence on social media. In 2021, they made the most appearances in BSI Top10 Social Ranking.

We believe that what defines an excellent brand lie in both their campaign success and quality consistency.

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CSR Campaign Of The Year

Most influential campaign that aims for the well-being of the community and positive social changes.

We believe that it is necessary for all brands to be socially responsible.

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New Contributor

Brands who made their debut in BSI Top10 Social Ranking in 2021.

We believe that these brands will achieve even greater success in the future.

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