Pham Nha Uyen She has broad and intensive experience in business management and marketing in the last 20 years. Currently, she is the CEO of Prôvence Consumer Products Corporation, specialized in beauty and personal care products. Prior to current role, Uyen had been Marketing Director at Coca-Cola Indochina, in charge of Indochina markets – be instrumental in developing strategy to expand business and drive long term growth. She had broad and intensive experience in marketing communication & brand development from wide range of Coca-Cola portfolio. With her marketing leadership, Coca-Cola Company has widened portfolio beyond the core soft drink business and strengthen brand equity with many best marketing campaigns. She was one of the pioneers to deploy digital marketing in Coca-Cola agenda and led the concept of integrated marketing communication in the industry.